Over the last twenty years, Tailgating has become a rising industry. It is poised to become a force to be reckoned with as a driver of business for retailers, sports teams and major consumer brands.
No one doubts that Tailgating generates billions of dollars in business each year. And although no hard numbers exist, Tailgating seems to have done a good job sustaining its growth even during tough economic times.
The size of the market depends upon how one defines Tailgating, and what expenditures that includes. The broadest and most ambitious definitions boost industry numbers into the tens of billions; $20 billion is a figure that people familiar with the industry seem to be comfortable with.
You will soon be seeing a series of Tailgating Industry Association surveys aimed at generating statistics about the tailgating industry. The key to formalizing the Tailgating industry is to deliver a measure of stability to the marketplace.
This industry is going to keep getting bigger with new products constantly coming to the market. If you have a great tailgating idea and need help getting it to market, please contact us at New Product Consulting.