The era of “open innovation” is right now for inventors around the world. A time when a majority of companies are allowing independent inventors to submit their inventions. No one wants to miss your next “big” idea. This reasoning is creating a shift in the dynamics for inventors at tradeshows.
The paradigm shift is opening up the tradeshows to more and more inventors. This allows them more exposure for their products at lower costs to attend. Independent inventors can now exhibit in a consolidated area designed specifically for inventors and entrepreneurs. This one specific location at the tradeshow makes it easier for companies attending the show to find them.
In addition, it is much cheaper to exhibit as an inventor in these areas than it would be to obtain a larger booth on the main tradeshow floor.
Many shows now offer inventors face-to-face opportunities to “pitch” their products to key companies in attendance. If you or anyone you know needs help with a new invention or product, please contact us at New Product Consulting.